Research before you write
Short-form hook research guides
Practical methods for finding current TikTok and Reels hooks, studying real openings, and turning evidence into the next test.
Hook research
TikTok hooks for an app you actually ship
Research TikTok hooks for an app using direct product proof, comparable product jobs, adjacent proxies, views, and strict niche boundaries.
Research method
Audit a creator’s last 10–15 openings
Review one creator’s recent TikTok or Reels openings, separate weak hooks from weak topics, and choose the next controlled test.
Research method
Build a competitor swipe file from 10 TikTok openings
Build a competitor swipe file from ten recent TikToks or Reels, attach views, and find repeated opening patterns without copying scripts.
Research method
What should a creator's quote include?
Check a creator quote for deliverables, posting, usage rights, revisions, deadlines and payment, with real offers and a copyable quote request.
Hook research
Current hooks in one named niche, with views
Bound hook research to one product, app or audience and keep watched openings, views, dates and proxies in separate evidence lanes.
Research method
How to evaluate a TikTok creator before paying them
Evaluate a TikTok creator’s work, recent performance, audience fit and quote before hiring, with a practical checklist and a worked shortlist.
Research method
How to extract TikTok hook patterns from viral videos
Watch high-performing TikToks and Reels, record each opening, and find TikTok hook patterns worth testing without copying viral scripts.
Hook research
Trending hooks for Instagram Reels: what “this week” means
Trending hooks for Instagram Reels need dates, watched openings, views, niche boundaries, and repetition. Here is what “this week” should mean.
Product
How reels.chat finds hooks that already went viral
See how reels.chat screens recent TikToks and Reels, watches qualifying openings, and returns hook patterns with views attached.
Product
How reels.chat reviews a creator
See how reels.chat reviews one creator’s recent posts against their public baseline and returns specific opening and pacing changes.
Product
What reels.chat will not do
Check reels.chat constraints around emails, scheduled monitoring, hook generation, planning and competitor data before starting a trial.
Hook research
TikTok content research: how to find hooks working this week
Use this TikTok content research method to find current hooks in a named niche, watch each opening, and keep dates, views, and source evidence.
Research method
How to build a TikTok swipe file that stays current
Build a TikTok swipe file that stays current with source videos, watched openings, dates, views, pattern tags, and a clear expiry rule.
Research method
Why Creative Center is a weak organic hook research tool
Learn when TikTok Creative Center answers an ad or trend question and when organic hook research needs watched account-level openings.
Research method
How much does a TikTok creator collaboration cost?
See published TikTok creator collaboration prices, what posting packages include, and a worked budget covering fees, usage and campaign costs.
Research method
Test hooks with Trial Reels, one variable at a time
Use Trial Reels to isolate one opening variable, compare non-follower results, and keep the body, audio and CTA fixed.
Research method
How to turn hook research into a UGC creative brief
Write a UGC creative brief from viral video research with a copyable template, annotated references, a shot list and a worked product demonstration.